:root{--paper:#f8f7f3;--white:#fff;--ink:#232d32;--muted:#606665;--gold:#947344;--line:#dcd9d0;--serif:'Cormorant Garamond',Georgia,serif;--sans:'Work Sans',system-ui,sans-serif;--gutter:clamp(24px,5.5vw,88px)}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-weight:400;-webkit-font-smoothing:antialiased}::selection{background:#ddcba9;color:var(--ink)}a{color:inherit}button,input,textarea{font:inherit}button,a,input,textarea{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline:2px solid var(--gold);outline-offset:6px}[hidden]{display:none!important}img,svg{max-width:100%;display:block}p{font-size:15px;line-height:1.85;color:var(--muted);margin:0 0 22px}h1,h2,h3{font-family:var(--serif);font-weight:400;margin:0;letter-spacing:-.035em}h1{font-size:clamp(58px,6.9vw,104px);line-height:1.01}h2{font-size:clamp(39px,4.1vw,62px);line-height:1.06}h3{font-size:30px;line-height:1.12}em{font-weight:400;color:var(--gold)}.wrap{max-width:1440px;padding-left:var(--gutter);padding-right:var(--gutter);margin-left:auto;margin-right:auto}.section{padding-top:110px;padding-bottom:110px}.eyebrow{font-size:10px;font-weight:500;line-height:1.7;letter-spacing:.2em;text-transform:uppercase;color:var(--gold);margin:0 0 25px}.lede{font-size:19px;font-weight:300;line-height:1.65;max-width:650px;margin:30px 0 0}.body-large{font-size:22px;line-height:1.65;font-weight:300;color:var(--ink)}.text-link{display:inline-flex;gap:25px;align-items:center;font-size:12px;line-height:1.5;text-decoration:none;border-bottom:1px solid var(--line);padding:9px 0;transition:color .2s,border-color .2s}.text-link:hover{color:var(--gold);border-color:var(--gold)}.text-link span{font-size:19px;color:var(--gold)}.button{display:inline-flex;justify-content:center;align-items:center;gap:36px;border:1px solid var(--ink);padding:20px 25px;background:transparent;color:var(--ink);text-decoration:none;font-size:10px;text-transform:uppercase;letter-spacing:.14em;line-height:1.5;transition:background .25s,color .25s}.button span{font-size:18px;color:var(--gold);line-height:1}.button:hover{background:var(--ink);color:var(--paper)}.button:disabled{opacity:.6;cursor:wait}.skip-link{position:fixed;left:20px;top:-100px;background:var(--ink);color:#fff;padding:15px;z-index:500}.skip-link:focus{top:15px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap}
/* The serif typography, restrained gold and generous spacing carry over from the original site. */
.site-header{height:110px;display:flex;justify-content:space-between;align-items:center;gap:28px;padding:0 var(--gutter);border-bottom:1px solid var(--line);max-width:1600px;margin:auto;position:relative;z-index:50}.brand{display:inline-flex;align-items:center;gap:16px;text-decoration:none;font-family:var(--serif);font-size:26px;line-height:1;white-space:nowrap}.monogram{font-family:var(--serif);font-size:52px;font-style:italic;letter-spacing:-.08em;color:var(--gold);border-right:1px solid var(--line);padding-right:19px;line-height:1.1}.brand small{display:block;font-family:var(--sans);font-weight:400;font-size:8px;text-transform:uppercase;letter-spacing:.2em;margin-top:9px}.primary-nav{display:flex;gap:26px;align-items:center}.primary-nav>a{font-size:10px;text-transform:uppercase;letter-spacing:.08em;text-decoration:none;padding:9px 0;white-space:nowrap}.primary-nav>a:hover,.primary-nav>a[aria-current]{color:var(--gold)}.primary-nav .nav-contact{border-bottom:1px solid var(--gold);margin-left:14px;display:flex;gap:18px;align-items:center}.nav-contact span{color:var(--gold);font-size:17px}.nav-toggle{display:none}.home-hero{display:grid;grid-template-columns:1.16fr 1fr;align-items:center;gap:45px;padding-top:76px;padding-bottom:80px;min-height:690px}.hero-copy .eyebrow{font-size:9px;letter-spacing:.16em;margin-bottom:30px}.hero-copy h1{font-size:clamp(72px,7.4vw,108px);line-height:.98}.hero-copy .lede{font-size:20px;max-width:440px;margin-top:30px}.hero-detail{font-size:13px;max-width:420px;margin-top:15px;line-height:1.8}.hero-actions{display:flex;align-items:center;gap:28px;flex-wrap:wrap;margin-top:32px}.hero-actions .text-link{font-size:11px}.hero-art{position:relative;margin-top:30px;padding:22px 24px 20px;background:radial-gradient(ellipse at 50% 42%,#eee9dc 0,transparent 66%);border:1px solid var(--line);border-radius:240px 240px 0 0;min-width:0}.art-topline{display:flex;justify-content:space-between;gap:20px;font-size:8px;letter-spacing:.1em;color:var(--muted);padding:85px 4px 0}.system-orbit{width:100%;margin:-32px auto -15px}.art-bottomline{border-top:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;padding-top:16px;font-family:var(--serif);font-size:22px;line-height:1.05}.orbit-motion{transform-origin:250px 235px;animation:orbit 70s linear infinite}@keyframes orbit{to{transform:rotate(360deg)}}.proof-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-top:28px;padding-bottom:32px}.proof-strip .eyebrow{font-size:8px;letter-spacing:.17em;color:var(--muted);margin-bottom:22px}.proof-strip>div{display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap}.proof-strip>div>span{font-family:var(--serif);font-size:27px;letter-spacing:-.03em}.intro-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:100px}.intro-grid>div:nth-child(2){padding-top:40px}.intro-grid p:not(.eyebrow){max-width:520px}.intro-grid .text-link{margin-top:8px}.selected-section{background:#eeece6;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:40px;margin-bottom:46px}.section-heading .text-link{flex-shrink:0}.section-aside{max-width:330px;font-size:13px;margin:0}.case-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.case-card{text-decoration:none;display:block;min-width:0}.case-art{background:#e0e4df;position:relative;overflow:hidden;min-height:270px;padding:22px;display:flex;flex-direction:column;justify-content:space-between;transition:transform .35s,box-shadow .35s}.case-card:hover .case-art{transform:translateY(-5px);box-shadow:0 14px 24px #232d3212}.case-card:focus-visible{outline-offset:8px}.art-ticketmaster{background:#26383e;color:#f4f1e8}.art-nva{background:#dce3d9}.art-spark-networks{background:#e7dece}.art-live-nation{background:#deddd7}.art-tv4{background:#d9e2e3}.art-convertro{background:#393e39;color:#fff}.art-puppyspot{background:#e5dcce}.art-viking{background:#cfd9de}.art-index{font-size:8px;text-transform:uppercase;letter-spacing:.13em;position:relative;z-index:1}.art-number{font-family:var(--serif);font-size:62px;letter-spacing:-.05em;line-height:1;margin:24px 0}.art-number small{font-family:var(--sans);font-size:9px;display:block;letter-spacing:.07em;line-height:1.6;margin-top:10px}.flow-diagram{display:flex;gap:17px;align-items:stretch;margin:35px 0;background:#eeece6;padding:24px 18px}.flow-diagram span{font-size:11px;line-height:1.6;flex:1;border:1px solid #a8aaa0;padding:18px 10px;text-align:center;position:relative}.flow-diagram span+span:before{content:'→';position:absolute;left:-16px;top:calc(50% - 8px);font-size:14px;color:var(--gold)}.flow-diagram.compact{padding:0;background:transparent;margin:0;gap:12px}.flow-diagram.compact span{font-size:7px;padding:9px 5px;border-color:currentColor;opacity:.7}.flow-diagram.compact span+span:before{left:-11px;font-size:10px;color:inherit}.card-label{display:flex;justify-content:space-between;gap:10px;font-size:9px;text-transform:uppercase;letter-spacing:.12em;margin:24px 0 13px;color:var(--gold)}.card-label>span:last-child{font-size:18px;line-height:.7}.case-card h3{font-size:30px;line-height:1.09;margin-bottom:14px}.case-card p{font-size:12px;line-height:1.75;margin:0}.service-rows{margin-top:50px}.service-rows>a{display:grid;grid-template-columns:45px 1.2fr 1fr 25px;gap:24px;padding:34px 0;border-top:1px solid var(--line);align-items:center;text-decoration:none}.service-rows>a:last-child{border-bottom:1px solid var(--line)}.row-number{font-size:10px;color:var(--gold)}.service-rows h3{font-size:35px;transition:color .2s}.service-rows p{font-size:12px;margin:0;max-width:330px}.service-rows>a>span:last-child{font-size:23px;color:var(--gold)}.service-rows>a:hover h3{color:var(--gold)}.small-projects{display:flex;justify-content:space-between;align-items:center;gap:30px;margin-top:25px;font-size:11px;line-height:1.7;color:var(--muted)}.small-projects .text-link{white-space:nowrap}.dark-section{background:#263236;color:#f8f7f3}.dark-section em,.dark-section .eyebrow{color:#c5ac7e}.dark-section p{color:#bec5c3}.dark-section .text-link{border-color:#596360;color:#f8f7f3}.approach-grid{display:grid;grid-template-columns:1.5fr 1fr;gap:100px}.approach-grid h2{font-size:clamp(40px,4vw,58px);margin-bottom:28px}.approach-grid p{max-width:570px}.stats>div{border-top:1px solid #5b6564;padding:25px 0}.stats strong{font-family:var(--serif);font-weight:400;font-size:43px;display:block;line-height:1.1}.stats span{display:block;color:#b6bebb;font-size:10px;letter-spacing:.05em;margin-top:10px;line-height:1.7}.closing{padding-top:100px;padding-bottom:95px}.closing>div{display:flex;justify-content:space-between;gap:30px;align-items:center;margin-bottom:23px}.closing h2{font-size:clamp(48px,6vw,84px)}.closing>p:last-child{font-size:13px;max-width:500px;margin:0}.site-footer{border-top:1px solid var(--line);padding-top:45px;padding-bottom:30px}.footer-top{display:flex;justify-content:space-between;gap:30px;align-items:center}.footer-top>div{display:flex;gap:35px}.footer-top>div>a{font-size:11px;text-decoration:none}.footer-top .brand small{font-size:7px;letter-spacing:.1em}.footer-bottom{display:flex;justify-content:space-between;gap:20px;font-size:9px;color:var(--muted);margin-top:45px;border-top:1px solid var(--line);padding-top:22px}
/* Interior pages */
.page-hero{padding-top:85px;padding-bottom:80px}.page-hero h1{max-width:1000px}.page-hero .lede{max-width:680px}.filter-bar{display:flex;flex-wrap:wrap;gap:15px;margin-bottom:40px;padding:20px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.filter-bar button{padding:10px 17px;border:1px solid transparent;color:var(--muted);background:none;font-size:11px;border-radius:0}.filter-bar button[aria-pressed=true]{border-color:var(--ink);color:var(--ink)}.filter-bar button span{font-size:8px;margin-left:10px;color:var(--gold)}.filter-bar button:hover{color:var(--gold)}.work-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:60px 40px}.work-grid .case-art{min-height:340px;padding:30px}.work-grid .art-number{font-size:85px}.work-grid .compact span{font-size:9px;padding:13px}.work-grid .case-card h3{font-size:37px;max-width:440px}.work-grid .case-card p{max-width:440px;font-size:14px}.work-note{margin:65px 0 0;border-top:1px solid var(--line);padding:32px 0;display:flex;justify-content:space-between;gap:40px;align-items:start}.work-note p{max-width:700px;font-size:13px}.work-note .text-link{flex-shrink:0}.service-details>article{display:grid;grid-template-columns:1fr 1.1fr;gap:100px;border-top:1px solid var(--line);padding:70px 0 80px}.service-title h2{font-size:52px}.deliverables{list-style:none;padding:0;margin:25px 0 30px}.deliverables li{padding:14px 0;border-bottom:1px solid var(--line);font-size:13px;line-height:1.7}.deliverables li:before{content:'+';color:var(--gold);margin-right:15px}.outcome{font-size:13px}.outcome strong{font-weight:500;color:var(--ink)}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:55px;margin-top:60px}.steps>div{border-top:1px solid #596360;padding-top:22px}.steps span{font-size:10px;color:#c5ac7e}.steps h3{margin:30px 0 15px;font-size:32px}.steps p{font-size:13px;margin:0}.measurement-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:100px}.measurement-grid h2{font-size:64px;margin-bottom:30px}.measurement-grid>div>p:last-child{max-width:410px}.measurement-stack{padding:0;margin:0;list-style:none}.measurement-stack li{border-top:1px solid #596360;padding:22px 0 25px}.measurement-stack li:last-child{border-bottom:1px solid #596360}.measurement-stack span{font-size:9px;text-transform:uppercase;letter-spacing:.13em;color:#c5ac7e}.measurement-stack h3{font-size:30px;margin:18px 0 10px}.measurement-stack p{font-size:11px;margin:0}.expertise-grid{display:grid;grid-template-columns:1fr 1fr;gap:55px 85px}.expertise-grid h2{font-size:38px;margin-bottom:20px}.expertise-grid article{border-top:1px solid var(--line);padding-top:25px}.expertise-grid p{font-size:14px}.about-intro{display:grid;grid-template-columns:.85fr 1.15fr;gap:85px;padding-bottom:30px}.type-portrait{background:#e8e3d7;min-height:540px;display:flex;flex-direction:column;justify-content:space-between;padding:30px;position:relative;overflow:hidden}.type-portrait:before,.type-portrait:after{content:'';position:absolute;inset:45px;border:1px solid #c6bca4;border-radius:50%;pointer-events:none}.type-portrait:after{inset:80px -30px;transform:rotate(-25deg)}.type-portrait .eyebrow{font-size:8px;position:relative;z-index:1}.portrait-initials{font-family:var(--serif);font-size:240px;font-style:italic;letter-spacing:-.1em;line-height:.9;align-self:center;color:#8f794f;position:relative;z-index:1}.type-portrait>span:last-child{font-size:10px;line-height:1.8;letter-spacing:.05em}.about-intro h2{font-size:48px;margin-bottom:28px}.about-intro p{font-size:14px}.timeline>div{display:grid;grid-template-columns:150px 1fr 1.3fr;gap:35px;border-top:1px solid var(--line);padding:28px 0}.timeline>div>span{font-size:11px;color:var(--gold);padding-top:7px}.timeline h3{font-size:31px}.timeline p{font-size:13px;margin:0}.credentials{display:grid;grid-template-columns:1fr 1.3fr;gap:120px}.credentials h2{margin-bottom:22px}.credentials h3{margin:28px 0 10px}.credentials p{font-size:14px;max-width:520px}.lab-section{display:grid;grid-template-columns:.95fr 1.05fr;gap:85px;padding-bottom:90px}.lab-intro{padding-top:15px}.lab-intro h2{font-size:48px;margin-bottom:25px}.fine-print{font-size:10px;line-height:1.8}.lab-intro .fine-print{border-top:1px solid var(--line);padding-top:22px;margin-top:35px;max-width:400px}.calculator{border:1px solid var(--line);background:#eeece5;padding:32px}.calc-heading{display:flex;justify-content:space-between;align-items:center;gap:20px;margin-bottom:26px}.calc-heading .eyebrow{font-size:8px;margin:0}.calc-heading>span:last-child{font-size:8px;color:var(--muted)}.calc-controls{display:flex;flex-direction:column;gap:15px}.calc-controls 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0;background:none;font-size:11px;color:var(--ink)}.lab-footnote{padding-top:30px;padding-bottom:35px}.lab-footnote h2{margin-bottom:22px}.lab-footnote>p:not(.eyebrow){max-width:650px}.contact-layout{display:grid;grid-template-columns:.85fr 1.15fr;gap:90px;padding-bottom:110px}.contact-aside h2{font-size:39px;margin-bottom:25px}.contact-aside p{font-size:13px;max-width:360px}.contact-aside dl{font-size:12px;line-height:1.7;margin:35px 0}.contact-aside dt{font-size:9px;text-transform:uppercase;letter-spacing:.1em;color:var(--gold);margin:22px 0 7px}.contact-aside dd{margin:0}.form-panel{border-top:1px solid var(--line);padding-top:30px}.form-panel label{font-size:10px;text-transform:uppercase;letter-spacing:.09em;display:block}.form-panel input,.form-panel textarea{display:block;width:100%;border:0;border-bottom:1px solid #9faaa6;background:transparent;padding:16px 0 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var(--line);padding-top:20px;margin-top:45px;font-size:10px;line-height:1.7;color:var(--muted)}.case-meta>span:first-child{color:var(--gold);text-transform:uppercase;letter-spacing:.1em}.case-evidence{display:grid;grid-template-columns:1fr 1fr;gap:80px;background:#e8e6dd;padding-top:55px;padding-bottom:55px}.evidence-number strong{font-family:var(--serif);font-size:80px;font-weight:400;line-height:1}.evidence-number>span{display:block;font-size:11px;margin-top:12px;letter-spacing:.03em}.evidence-number p{font-size:10px;margin:20px 0 0}.case-evidence h2{font-size:46px}.case-story{display:grid;grid-template-columns:.65fr 1.65fr;gap:80px;padding-top:85px;padding-bottom:50px}.case-story aside{align-self:start;position:sticky;top:35px}.case-story aside a{display:block;font-size:10px;text-decoration:none;margin:20px 0;color:var(--muted)}.case-story article>section{margin-bottom:60px}.case-story article h2{font-size:43px;margin-bottom:25px}.case-story article p:not(.eyebrow){font-size:16px;line-height:1.9}.case-story blockquote{margin:0;padding:35px 0 35px 30px;border-top:1px solid var(--line);border-left:2px solid var(--gold);font-family:var(--serif);font-size:30px;line-height:1.35}.next-case{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-top:40px;padding-bottom:40px}.next-case .text-link{font-family:var(--serif);font-size:36px;border:0;width:100%;justify-content:space-between}.next-case .eyebrow{margin-bottom:8px}.grecaptcha-badge{visibility:hidden}
@media(min-width:1500px){.site-header{padding-left:100px;padding-right:100px}.home-hero{padding-top:95px;padding-bottom:100px}.hero-art{max-width:510px}.hero-copy h1{font-size:115px}}
@media(max-width:1100px){.primary-nav{gap:18px}.primary-nav>a{font-size:9px}.primary-nav .nav-contact{margin-left:0}.brand{font-size:23px}.home-hero{gap:28px}.hero-copy h1{font-size:85px}.hero-copy .eyebrow{max-width:290px}.hero-art{padding:16px}.intro-grid,.approach-grid,.measurement-grid{gap:55px}.case-grid{gap:22px}.case-art{padding:17px;min-height:250px}.art-number{font-size:52px}.case-card h3{font-size:27px}.service-details>article{gap:55px}.lab-section,.about-intro,.contact-layout{gap:45px}.timeline>div{grid-template-columns:110px 1fr 1.2fr;gap:25px}}
@media(max-width:900px){.site-header{height:90px}.nav-toggle{display:flex;gap:14px;align-items:center;font-size:10px;letter-spacing:.1em;text-transform:uppercase;background:none;border:0;padding:10px 0;color:var(--ink)}.nav-toggle span{font-size:24px;font-weight:300}.primary-nav{display:none;position:absolute;top:89px;left:0;right:0;background:var(--paper);padding:22px var(--gutter) 32px;border-bottom:1px solid var(--line);box-shadow:0 15px 25px #232d320a;align-items:stretch;gap:0}.nav-open .primary-nav{display:flex;flex-direction:column}.primary-nav>a{font-size:12px;padding:16px 0}.primary-nav .nav-contact{justify-content:space-between;margin-top:8px}.home-hero{padding-top:65px;padding-bottom:65px;min-height:auto;gap:15px}.hero-copy h1{font-size:74px}.hero-art{margin-top:0}.hero-copy .lede{font-size:18px}.hero-detail{font-size:12px}.hero-actions{gap:15px}.hero-actions .button{padding:16px 18px;font-size:9px;gap:20px}.hero-actions .text-link{font-size:10px;gap:12px}.art-topline{font-size:6px;padding-top:65px}.art-bottomline{font-size:18px}.section{padding-top:80px;padding-bottom:80px}.section-heading{gap:25px}.case-grid{grid-template-columns:1fr 1fr}.selected-section .case-grid>.case-card:last-child{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;column-gap:30px}.selected-section .case-grid>.case-card:last-child .case-art{grid-row:1/4}.selected-section .case-grid>.case-card:last-child .card-label{align-self:end}.selected-section .case-grid>.case-card:last-child p{align-self:start}.intro-grid{gap:45px}.intro-grid h2{font-size:41px}.intro-grid .body-large{font-size:19px}.service-rows>a{grid-template-columns:30px 1fr 1fr 20px;gap:18px}.service-rows h3{font-size:30px}.service-rows p{font-size:11px}.approach-grid{gap:45px}.stats strong{font-size:37px}.small-projects{align-items:start}.work-grid .art-number{font-size:65px}.work-grid .case-art{min-height:290px;padding:23px}.page-hero{padding-top:60px;padding-bottom:60px}.page-hero h1{font-size:72px}.service-title h2{font-size:44px}.measurement-grid{gap:40px}.measurement-grid h2{font-size:55px}.measurement-stack h3{font-size:27px}.expertise-grid{gap:35px}.about-intro{gap:40px}.about-intro h2{font-size:39px}.type-portrait{min-height:430px;padding:22px}.portrait-initials{font-size:185px}.credentials{gap:60px}.lab-section{gap:35px}.lab-intro h2{font-size:42px}.calculator{padding:23px}.calc-results output{font-size:55px}.contact-layout{gap:40px}.contact-aside h2{font-size:35px}.case-evidence{gap:45px}.case-story{grid-template-columns:.6fr 1.6fr;gap:45px}.case-evidence h2{font-size:40px}}
@media(max-width:650px){:root{--gutter:24px}.site-header{height:84px}.primary-nav{top:83px}.brand{font-size:24px}.monogram{font-size:45px;padding-right:14px}.brand small{font-size:7px}.home-hero{display:flex;flex-direction:column;align-items:stretch;padding-top:45px;gap:38px;padding-bottom:45px}.hero-copy .eyebrow{max-width:none;font-size:8px;letter-spacing:.12em;margin-bottom:25px}.hero-copy h1{font-size:clamp(66px,15.9vw,94px)}.hero-copy .lede{font-size:20px;max-width:380px}.hero-detail{font-size:13px;max-width:370px}.hero-actions{gap:23px;margin-top:25px}.hero-actions .button{padding:19px 20px}.hero-art{max-width:420px;align-self:center;width:100%;padding:20px;min-height:365px}.art-topline{font-size:7px;padding-top:50px}.system-orbit{max-width:320px;margin-top:-25px;margin-bottom:-15px}.art-bottomline{font-size:21px}.proof-strip{padding-top:25px;padding-bottom:25px}.proof-strip>div{display:grid;grid-template-columns:repeat(3,1fr);gap:20px 15px}.proof-strip>div>span{font-size:22px}.proof-strip .eyebrow{font-size:7px}.section{padding-top:65px;padding-bottom:65px}.intro-grid,.approach-grid,.measurement-grid,.credentials{grid-template-columns:1fr;gap:35px}.intro-grid>div:nth-child(2){padding-top:0}.intro-grid h2{font-size:42px}.intro-grid p:not(.eyebrow){font-size:14px}.intro-grid p.body-large{font-size:20px}.section-heading{display:block;margin-bottom:30px}.section-heading>.text-link{margin-top:23px}.section-aside{margin-top:25px}.case-grid,.work-grid{grid-template-columns:1fr;gap:38px}.selected-section .case-grid>.case-card:last-child{display:block;grid-column:auto}.case-art{padding:23px;min-height:290px}.art-number{font-size:72px}.flow-diagram.compact span{font-size:8px;padding:12px 7px}.case-card h3{font-size:34px;max-width:380px}.case-card p{font-size:13px}.card-label{margin-top:22px}.service-rows{margin-top:35px}.service-rows>a{grid-template-columns:28px 1fr 20px;gap:12px;padding:25px 0}.service-rows h3{font-size:31px}.service-rows p{grid-column:2;grid-row:2;font-size:12px}.service-rows>a>span:last-child{grid-column:3;grid-row:1}.small-projects{display:block;font-size:12px}.small-projects .text-link{margin-top:15px}.approach-grid h2{font-size:42px}.approach-grid p{font-size:14px}.stats strong{font-size:39px}.stats>div:last-child{padding-bottom:0}.closing{padding-top:65px;padding-bottom:65px}.closing>div{display:block}.closing .button{margin-top:30px}.closing h2{font-size:53px}.closing>p:last-child{font-size:12px}.closing .eyebrow{font-size:8px}.footer-top{display:block}.footer-top>div{margin-top:30px}.footer-top .brand small{font-size:6px;letter-spacing:.04em}.footer-bottom{flex-wrap:wrap;gap:16px;font-size:8px;margin-top:30px}.footer-bottom>span:last-child{width:100%}.page-hero{padding-top:45px;padding-bottom:45px}.page-hero h1{font-size:clamp(50px,12vw,72px)}.page-hero .lede{font-size:17px;line-height:1.75;margin-top:24px}.filter-bar{gap:6px;padding:15px 0;margin-bottom:30px}.filter-bar button{padding:9px 10px;font-size:10px}.work-grid .case-art{min-height:290px}.work-grid .art-number{font-size:73px}.work-grid .case-card h3{font-size:34px}.work-grid .compact span{font-size:8px;padding:12px 5px}.work-note{display:block;margin-top:45px}.work-note p{font-size:12px}.service-details>article{grid-template-columns:1fr;gap:30px;padding:45px 0 50px}.service-title h2{font-size:43px}.service-details .body-large{font-size:20px}.steps{grid-template-columns:1fr;gap:30px;margin-top:40px}.steps h3{margin-top:20px}.measurement-grid h2{font-size:56px}.expertise-grid{grid-template-columns:1fr;gap:30px}.expertise-grid h2{font-size:36px}.expertise-grid p{font-size:13px;margin:0}.about-intro{grid-template-columns:1fr;gap:40px}.type-portrait{min-height:400px;max-width:440px;width:100%;padding:25px}.portrait-initials{font-size:205px}.about-intro h2{font-size:43px}.timeline>div{grid-template-columns:1fr;gap:13px;padding:25px 0}.timeline h3{font-size:32px}.timeline p{font-size:13px}.timeline>div>span{padding-top:0}.credentials{gap:45px}.lab-section{grid-template-columns:1fr;gap:30px;padding-bottom:55px}.lab-intro{padding-top:0}.lab-intro h2{font-size:42px}.calculator{padding:24px}.calc-heading{gap:12px}.calc-heading>span:last-child{font-size:7px}.calc-heading .eyebrow{font-size:7px}.calc-results output{font-size:65px}.lab-footnote{padding-top:10px}.lab-footnote h2{font-size:41px}.contact-layout{grid-template-columns:1fr;gap:40px;padding-bottom:60px}.contact-aside h2{font-size:37px}.contact-aside dl{margin-top:25px}.form-row{grid-template-columns:1fr;gap:0}.legacy-links{flex-wrap:wrap;padding-bottom:60px}.case-hero{padding-top:28px;padding-bottom:30px}.back-link{margin-bottom:35px}.case-hero h1{font-size:57px}.case-meta{flex-direction:column;gap:12px;margin-top:30px}.case-hero .lede{font-size:17px}.case-evidence{grid-template-columns:1fr;gap:35px;padding-top:40px;padding-bottom:40px}.evidence-number strong{font-size:75px}.case-evidence h2{font-size:41px}.case-story{grid-template-columns:1fr;gap:20px;padding-top:45px;padding-bottom:35px}.case-story aside{position:static;border-bottom:1px solid var(--line);padding-bottom:15px;margin-bottom:20px}.case-story aside .eyebrow{margin-bottom:15px}.case-story aside a{display:inline-block;margin:0 12px 12px 0;font-size:9px}.case-story article h2{font-size:39px}.case-story article p:not(.eyebrow){font-size:15px}.case-story article>section{margin-bottom:40px}.case-story blockquote{font-size:27px;padding:25px 0 25px 20px}.case-story .flow-diagram{gap:17px;padding:20px 12px}.case-story .flow-diagram span{font-size:9px;padding:12px 5px}.next-case .text-link{font-size:30px}.next-case{padding-top:30px;padding-bottom:30px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}
/* Keep the primary action within a typical desktop viewport. */
@media(min-width:901px){.home-hero{padding-top:46px;padding-bottom:58px;min-height:630px}.hero-copy h1{font-size:clamp(72px,7.1vw,102px)}.hero-art{width:100%;max-width:460px;justify-self:end;margin-top:0}.art-topline{padding-top:65px}.system-orbit{max-width:410px}}
/* Portraits use the supplied headshot at its original square proportions. */
.about-portrait{margin:0;align-self:start;max-width:512px;width:100%}
.about-portrait>img{width:100%;height:auto;aspect-ratio:1;object-fit:contain}
.about-portrait figcaption{display:flex;justify-content:space-between;gap:20px;border-bottom:1px solid var(--line);padding:20px 0}
.about-portrait figcaption>span:first-child{font-family:var(--serif);font-size:27px;line-height:1.2}
.about-portrait figcaption>span:last-child{font-size:9px;line-height:1.8;color:var(--muted);text-align:right}
/* Reserve room for the lower orbit label above the figure caption. */
.system-orbit{margin-bottom:4px}
/* Service pillars and the founder's product showcase. */
.pillar-nav{display:flex;flex-wrap:wrap;gap:12px 28px;padding-bottom:35px}
.pillar-nav a{font-size:12px;text-decoration:none;border-bottom:1px solid var(--gold);padding-bottom:8px}
.service-title>p:last-child{margin-top:25px;max-width:330px}
.qa-feature,.qa-overview{display:grid;grid-template-columns:1.1fr 1fr;gap:80px;align-items:center}
.qa-feature h2,.qa-overview h2{margin-bottom:28px}
.qa-feature .button{color:var(--paper);border-color:#7b8583;margin-top:12px}
.qa-feature .button:hover{background:var(--paper);color:var(--ink)}
.qa-feature .body-large{color:var(--paper)}
.qa-wordmark{border:1px solid #64706c;text-align:center;padding:45px 24px;background:radial-gradient(ellipse at center,#3b4a43,transparent 70%)}
.qa-wordmark>span{font-family:var(--serif);font-size:clamp(100px,13vw,190px);line-height:1.2;letter-spacing:-.07em}
.qa-dot{color:#c3a26b}.qa-wordmark p{font-size:9px;letter-spacing:.16em;line-height:2.2;margin-top:20px}
.qa-overview{padding-top:30px;padding-bottom:100px;align-items:start}
.qa-system{padding:35px;border:1px solid var(--line);background:#eeece6}
.qa-system ol{list-style:none;margin:0;padding:0}.qa-system li{border-top:1px solid var(--line);padding:22px 0}
.qa-system li>span{font-size:9px;letter-spacing:.16em;color:var(--gold)}
.qa-system h3{margin:12px 0}.qa-system li p{font-size:12px;margin:0}.qa-system .fine-print{margin:12px 0 0}
.qa-inquiry{border-left:1px solid #64706c;padding-left:45px}.qa-inquiry h3{font-size:42px;margin-bottom:25px}.qa-inquiry>.text-link+p{margin-top:35px}
.ai-operating-system,.strategy-frame,.decision-map,.model-board{display:grid;grid-template-columns:1.05fr .95fr;gap:80px;align-items:center}
.ai-operating-system h2,.strategy-frame h2,.decision-map h2,.model-board h2{margin-bottom:28px}
.ai-loop,.strategy-compass{position:relative;min-height:430px;border:1px solid var(--line);background:#eeece6;display:grid;place-items:center;overflow:hidden}
.ai-loop:before,.strategy-compass:before{content:'';position:absolute;width:64%;aspect-ratio:1;border:1px solid #cfc9b8;border-radius:50%}
.ai-loop:after,.strategy-compass:after{content:'';position:absolute;width:88%;aspect-ratio:1;border:1px solid #d9d3c4;border-radius:50%;transform:rotate(18deg) scaleY(.68)}
.ai-loop strong,.strategy-compass strong{position:relative;z-index:2;width:150px;height:150px;border-radius:50%;display:grid;place-items:center;text-align:center;background:var(--ink);color:var(--paper);font-family:var(--serif);font-weight:400;font-size:29px;line-height:1.05;padding:20px}
.ai-loop span,.strategy-compass span{position:absolute;z-index:3;font-size:10px;text-transform:uppercase;letter-spacing:.14em;color:var(--gold);background:var(--paper);border:1px solid var(--line);padding:12px 14px}
.ai-loop span:nth-child(1),.strategy-compass span:nth-child(1){left:8%;top:18%}
.ai-loop span:nth-child(2),.strategy-compass span:nth-child(2){right:10%;top:20%}
.ai-loop span:nth-child(3),.strategy-compass span:nth-child(3){right:8%;bottom:20%}
.ai-loop span:nth-child(4),.strategy-compass span:nth-child(4){left:10%;bottom:18%}
.ai-pillar-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:28px}
.ai-pillar-grid article{border-top:1px solid #596360;padding-top:24px}
.ai-pillar-grid article span{font-size:10px;color:#c5ac7e}
.ai-pillar-grid h3{font-size:33px;margin:26px 0 14px}
.ai-pillar-grid p{font-size:13px;margin:0}
.decision-surface,.model-surface{border:1px solid var(--line);background:#eeece6;padding:26px;display:grid;gap:14px}
.decision-surface div,.model-surface div{display:grid;grid-template-columns:120px 1fr;gap:20px;align-items:center;border-top:1px solid var(--line);padding:22px 0}
.decision-surface div:first-child,.model-surface div:first-child{border-top:0}
.decision-surface span,.model-surface span{font-size:10px;text-transform:uppercase;letter-spacing:.14em;color:var(--gold)}
.decision-surface strong,.model-surface strong{font-family:var(--serif);font-weight:400;font-size:32px;line-height:1.15;color:var(--ink)}
.qa-about{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}
.qa-about h2{margin-bottom:26px}.qa-about .button{margin-top:10px}
@media(max-width:900px){.ai-operating-system,.strategy-frame,.decision-map,.model-board,.qa-about{grid-template-columns:1fr;gap:40px}.ai-pillar-grid{grid-template-columns:1fr 1fr}.ai-loop,.strategy-compass{min-height:360px}}
@media(max-width:600px){.ai-pillar-grid{grid-template-columns:1fr}.decision-surface div,.model-surface div{grid-template-columns:1fr;gap:8px}.decision-surface strong,.model-surface strong{font-size:26px}.ai-loop,.strategy-compass{min-height:320px}.ai-loop strong,.strategy-compass strong{width:125px;height:125px;font-size:24px}.ai-loop span,.strategy-compass span{font-size:8px;padding:9px 10px}}
@media(max-width:900px){.qa-feature,.qa-overview{gap:35px}.qa-system{padding:24px}}
@media(max-width:600px){.qa-feature,.qa-overview{grid-template-columns:1fr}.qa-overview{padding-bottom:55px}.qa-wordmark{padding:25px}.qa-wordmark>span{font-size:120px}.qa-inquiry{padding-left:0;padding-top:30px;border-left:0;border-top:1px solid #64706c}.qa-feature .button{gap:15px;font-size:9px;width:100%}.pillar-nav{gap:14px 20px}.pillar-nav a{font-size:11px}}
/* Strategy page LTV chart, styled to sit beside the homepage atom language. */
.ltv-hero-art{position:relative;margin-top:10px;padding:22px 24px 20px;background:radial-gradient(ellipse at 50% 42%,#eee9dc 0,transparent 68%);border:1px solid var(--line);border-radius:0;min-width:0;overflow:hidden}
.ltv-chart{width:100%;margin:-8px auto -2px;color:var(--ink)}
.ltv-grid line{stroke:#d6d0c1;stroke-width:1;shape-rendering:crispEdges}.ltv-cvar{fill:#586fd6;opacity:.12}.ltv-gap{fill:var(--gold);opacity:.22}.ltv-cac{stroke:var(--ink);stroke-width:1.7}.ltv-line{fill:none;stroke:#586fd6;stroke-width:3.3;stroke-linecap:round;stroke-linejoin:round}.ltv-payback-dot{fill:var(--gold)}.ltv-label{font-family:var(--sans);font-size:11px;letter-spacing:.13em;fill:var(--gold)}.ltv-cvar-label{fill:#515a5b}.ltv-gap-label{fill:var(--gold)}.ltv-axis{font-family:var(--sans);font-size:12px;letter-spacing:.12em;fill:var(--muted)}.ltv-ticks text{font-family:var(--sans);font-size:11px;fill:var(--muted)}
@media(max-width:650px){.ltv-hero-art{padding:18px;min-height:0}.ltv-chart{margin:0}.ltv-label{font-size:10px}.ltv-axis,.ltv-ticks text{font-size:10px}}
.page-hero-with-art{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(380px,.95fr);gap:70px;align-items:center}.page-hero-with-art h1{max-width:980px}.page-hero-with-art .lede{max-width:700px}.strategy-frame-text{display:block;max-width:900px;margin-left:0;margin-right:auto}.strategy-frame-text>div{max-width:760px}.page-hero-with-art .ltv-hero-art{margin-top:0;align-self:center}.page-hero-with-art .ltv-chart{margin:-12px auto -8px}
@media(max-width:1100px){.page-hero-with-art{grid-template-columns:1fr;gap:38px}.page-hero-with-art .ltv-hero-art{max-width:720px}}
@media(max-width:650px){.page-hero-with-art{gap:30px}.strategy-frame-text{padding-top:35px}}
/* AI page hero art: manual fragments becoming operating leverage. */
.ai-hero-art{position:relative;margin-top:0;padding:22px 24px 20px;background:radial-gradient(ellipse at 50% 42%,#eee9dc 0,transparent 68%);border:1px solid var(--line);min-width:0;overflow:hidden}.ai-signal{width:100%;margin:-10px auto -4px}.ai-fragments rect,.ai-fragments circle{fill:#d8d2c3}.ai-converge path{opacity:.95}.ai-output-lines{opacity:.9}.ai-output-labels text{font-family:var(--sans)}.page-hero-with-art .ai-hero-art{align-self:center}.page-hero-with-art .ai-signal{max-width:520px}
@media(max-width:1100px){.page-hero-with-art .ai-hero-art{max-width:720px}}
@media(max-width:650px){.ai-hero-art{padding:18px}.ai-output-labels text{font-size:11px}}
.page-ai .page-hero{padding-top:60px;padding-bottom:55px}.page-ai .ai-hero-art{padding-top:16px;padding-bottom:14px}.page-ai .ai-signal{max-height:360px;margin:-20px auto -22px}.page-ai .art-topline{padding-top:0}.page-ai .art-bottomline{padding-top:12px}.page-ai .ai-output-labels text{font-size:10px;letter-spacing:1.2px}
@media(max-width:650px){.page-ai .page-hero{padding-top:45px;padding-bottom:45px}.page-ai .ai-signal{max-height:none;margin:-4px auto -8px}.page-ai .ai-output-labels text{font-size:9px}}
.page-ai .ai-signal{max-height:none;margin:-10px auto -12px}.page-ai .ai-hero-art{padding-top:22px;padding-bottom:20px}.page-ai .ai-fragments rect,.page-ai .ai-fragments circle{fill:#d3cdbd}.page-ai .ai-output-labels text{font-size:9px;letter-spacing:1px}.page-ai .ai-output-lines{opacity:.82}
@media(min-width:1101px){.page-ai .ai-hero-art{min-height:0}.page-ai .ai-signal{max-width:520px}}
.page-ai .page-hero-with-art .ai-signal{max-width:none;width:100%}.page-ai .page-hero-with-art .ai-hero-art{width:100%}
/* Standardized hero-art frame for service pages. */
.page-hero-with-art .ltv-hero-art,.page-hero-with-art .ai-hero-art{min-height:620px;display:flex;flex-direction:column;justify-content:space-between}.page-hero-with-art .ltv-chart,.page-hero-with-art .ai-signal{flex:1;align-self:stretch}.page-hero-with-art .art-topline{padding-top:0}.page-hero-with-art .art-bottomline{min-height:96px}.page-ai .ai-signal{overflow:visible}.page-ai .ai-diagram text{transform-box:fill-box;transform-origin:center}
@media(max-width:1100px){.page-hero-with-art .ltv-hero-art,.page-hero-with-art .ai-hero-art{min-height:auto}.page-hero-with-art .art-bottomline{min-height:0}}
/* Final service hero standard: same frame, first-screen fit. */
.page-hero-with-art{min-height:calc(100vh - 110px);padding-top:50px;padding-bottom:50px;align-items:center}.page-hero-with-art .ltv-hero-art,.page-hero-with-art .ai-hero-art{height:min(560px,calc(100vh - 210px));min-height:500px;display:flex;flex-direction:column;justify-content:space-between}.page-hero-with-art .ltv-chart,.page-hero-with-art .ai-signal{height:auto;min-height:0;flex:1;width:100%}.page-hero-with-art .art-bottomline{min-height:86px}.page-ai .ai-diagram{transform-box:fill-box;transform-origin:center}.page-ai .ai-signal{margin:-18px auto -22px}.page-strategy .ltv-chart{margin:-18px auto -20px}
@media(max-width:1100px){.page-hero-with-art{min-height:auto;padding-top:45px;padding-bottom:45px}.page-hero-with-art .ltv-hero-art,.page-hero-with-art .ai-hero-art{height:auto;min-height:0}.page-hero-with-art .art-bottomline{min-height:0}}
/* Service hero text and AI diagram refinements. */
.page-hero-with-art>div:first-child{align-self:center}.page-hero-with-art h1{line-height:1.02}.page-ai .ai-signal{margin:-10px auto -14px}.page-ai .ai-hero-art{overflow:hidden}.page-ai .ai-output-labels text{font-size:9.5px;letter-spacing:1.1px}.page-ai .ai-fragments rect,.page-ai .ai-fragments circle{fill:#d4cebf}
/* Service pages should switch like the homepage hero. */
@media(min-width:901px){.page-hero-with-art{grid-template-columns:1.16fr 1fr;gap:45px;min-height:630px;padding-top:46px;padding-bottom:58px;align-items:center}.page-hero-with-art>div:first-child{align-self:center}.page-hero-with-art h1{font-size:clamp(72px,7.1vw,102px);line-height:.98;max-width:980px}.page-hero-with-art .lede{font-size:20px;max-width:700px;margin-top:30px}.page-hero-with-art .ltv-hero-art,.page-hero-with-art .ai-hero-art{width:100%;max-width:620px;justify-self:end;height:560px;min-height:0;margin-top:0;padding:22px 24px 20px}.page-hero-with-art .ltv-chart,.page-hero-with-art .ai-signal{flex:1;width:100%;min-height:0;margin:-8px auto -10px}.page-hero-with-art .art-bottomline{min-height:86px}.page-ai .ai-signal{margin:-4px auto -10px}.page-strategy .ltv-chart{margin:-8px auto -10px}}
@media(max-width:900px){.page-hero-with-art{min-height:auto;padding-top:45px;padding-bottom:45px}.page-hero-with-art .ltv-hero-art,.page-hero-with-art .ai-hero-art{height:auto;min-height:0;max-width:720px}.page-hero-with-art .art-bottomline{min-height:0}}
/* Rebuilt AI hero diagram: aligned task bars, no transform scaling. */
.page-ai .ai-signal{overflow:hidden;margin:-8px auto -10px}.page-ai .ai-task-bars rect,.page-ai .ai-task-dots circle{fill:#d4cebf}.page-ai .ai-converge path{opacity:.95}.page-ai .ai-output-labels text{font-size:10px;letter-spacing:1.25px}
/* Technology chip and web attribution hero visuals. */
.tech-hero-art,.attribution-hero-art{position:relative;margin-top:0;padding:22px 24px 20px;background:radial-gradient(ellipse at 50% 42%,#eee9dc 0,transparent 68%);border:1px solid var(--line);min-width:0;overflow:hidden}.tech-chip,.attribution-map{width:100%;flex:1;margin:-8px auto -10px}.chip-line{fill:none;stroke:var(--gold);stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round}.pin{fill:var(--paper);stroke:var(--gold);stroke-width:2}.chip-core{fill:var(--ink)}.chip-text{fill:var(--paper);font-family:var(--serif);font-size:30px}.chip-sub{fill:#c5ac7e;font-size:10px;letter-spacing:1.7px}.tech-labels text{font-size:13px;letter-spacing:.14em;fill:var(--muted);text-transform:uppercase}.screen{fill:#f4f1e8;stroke:var(--ink);stroke-width:2}.device-line{fill:none;stroke:var(--ink);stroke-width:2}.soft{fill:#e1dbcc}.tag{fill:var(--paper);stroke:var(--line);stroke-width:1}.node{fill:var(--gold)}.attribution-map .label{font-size:10px;letter-spacing:.11em;fill:var(--muted);text-transform:uppercase}.page-hero-with-art .tech-hero-art,.page-hero-with-art .attribution-hero-art{width:100%;max-width:620px;justify-self:end;height:560px;min-height:0;display:flex;flex-direction:column;justify-content:space-between}.page-hero-with-art .tech-chip,.page-hero-with-art .attribution-map{min-height:0}.page-hero-with-art .tech-hero-art .art-bottomline,.page-hero-with-art .attribution-hero-art .art-bottomline{min-height:86px}
@media(max-width:900px){.page-hero-with-art .tech-hero-art,.page-hero-with-art .attribution-hero-art{height:auto;min-height:0;max-width:720px}.page-hero-with-art .tech-hero-art .art-bottomline,.page-hero-with-art .attribution-hero-art .art-bottomline{min-height:0}}

/* Final hero visual refinements: readable chip labels and attribution pill sizing. */
.tech-labels text{font-size:15px;letter-spacing:.15em;font-weight:600}
.attribution-map .label{font-size:10.5px}
/* TV attribution spike hero visual. */
.qa-hero-art{position:relative;margin-top:0;padding:22px 24px 20px;background:radial-gradient(ellipse at 50% 42%,#eee9dc 0,transparent 68%);border:1px solid var(--line);min-width:0;overflow:hidden}.qa-spike-chart{width:100%;flex:1;margin:-8px auto -10px}.qa-grid line{stroke:var(--line);stroke-width:1}.qa-baseline{fill:none;stroke:#a9a08d;stroke-width:2;stroke-dasharray:5 7}.qa-response{fill:none;stroke:#5872e8;stroke-width:3;stroke-linecap:round;stroke-linejoin:round}.qa-window{fill:rgba(173,140,82,.18);stroke:none}.qa-window-two{fill:rgba(88,114,232,.14)}.qa-spots line{stroke:var(--gold);stroke-width:1.6;stroke-dasharray:5 7}.qa-spots circle{fill:var(--gold)}.qa-label{font-size:10.5px;letter-spacing:.13em;fill:var(--gold);font-family:var(--sans);font-weight:600}.qa-axis,.qa-ticks text{font-size:10px;letter-spacing:.14em;fill:var(--muted);font-family:var(--sans)}.page-hero-with-art .qa-hero-art{width:100%;max-width:620px;justify-self:end;height:560px;min-height:0;display:flex;flex-direction:column;justify-content:space-between}.page-hero-with-art .qa-hero-art .art-bottomline{min-height:86px}@media(max-width:900px){.page-hero-with-art .qa-hero-art{height:auto;min-height:0;max-width:720px}.page-hero-with-art .qa-hero-art .art-bottomline{min-height:0}}
/* TV spike refinement: under-baseline pre-spot shade and post-spot lift shade. */
.qa-under{fill:rgba(173,140,82,.16)}.qa-lift{fill:rgba(88,114,232,.13)}