About Jorge Garcia
An economist’s questions.
A builder’s instinct.
UCLA economics, then nineteen years in marketing and web analytics, attribution and forecasting. Now seeking a full-time analytics or measurement role.
English & Español
Nineteen years between
the decision and the data.
Jorge studied economics at UCLA and began in analysis: site-selection economics at Tesco and advertising-revenue forecasting at Edmunds. In-house roles followed at Spark Networks, Convertro, and NVA, covering pricing, lifetime value, attribution, and customer economics.
Embedded contract roles at Ticketmaster, Live Nation, TV4, and Viking Cruises added enterprise measurement: analytics migrations, unified reporting, and subscription funnels.
From 2021 to 2026 he founded and ran Quality Analytics, a TV and radio attribution platform that served more than 100 brands; he stepped back from day-to-day operations in August 2026 and the business continues at a maintenance footprint. He is now seeking a full-time analytics or measurement role.
Read the Quality Analytics case studyThe career arc
Nineteen years.
A connected body of work.
The economics of a business
Tesco: site-selection ROI and operating analysis. Edmunds: visitor value, advertising revenue, and P&L forecasting.
Customers, pricing, and attribution
Spark Networks: pricing, three-year LTV models, and executive analytics. Convertro: national TV and radio attribution.
Embedded contract roles
Unified reporting at Live Nation, the analytics migration at Ticketmaster, subscription analytics at TV4, a measurement audit at Viking Cruises, and pricing at PuppySpot.
From measurement to infrastructure
Customer economics at NVA. Founded and ran Quality Analytics, building its attribution platform on Google Cloud.
The next role
Seeking a full-time analytics or measurement role. Based in Las Vegas; open to Southern California.
Education
UCLA
B.A., Economics · 2006
Cerritos College
A.A., Business Administration · 2004
Tools of the work
Business first.
Technically fluent.
SQL, Python, Google Cloud, BigQuery, APIs, analytics platforms, and AI development tools. Chosen for what the problem needs.
Full experience on LinkedInGet in touch