About Jorge Garcia
An economist’s questions.
A builder’s instinct.
I have spent twenty years moving between the business decision and the system required to make it. The connection between them has always been the work.
English & Español
I like the part where
the pieces make sense.
My career began in analysis: site-selection economics at Tesco, advertising-revenue forecasting at Edmunds, and pricing and lifetime value at Jdate. Over time, the questions required more than a spreadsheet. They required access to better data, a measurement architecture, and software that could keep producing the answer.
That led to enterprise work at Live Nation, Ticketmaster, and NVA, and to founding Quality Analytics in 2014. The practice has served more than 100 brands. I built its proprietary TV and radio attribution platform, led its engineering, and owned its finance and delivery.
Explore Quality AnalyticsToday, AI is part of how I build. It shortens the distance between a well-defined problem and a working implementation. The responsibility for deciding what to build, checking the result, and making it useful stays with me.
The career arc
Twenty years.
A connected body of work.
Independent since 2014. Client engagements sit alongside the continuous Quality Analytics practice.
The economics of a business
Tesco: site-selection ROI and operating analysis. Edmunds: visitor value, advertising revenue, and P&L forecasting.
Customers, pricing, and attribution
Spark Networks: pricing, three-year LTV models, and executive analytics. Convertro: national TV and radio attribution.
An independent practice
Founded Quality Analytics. Built unified reporting at Live Nation, led Ticketmaster’s analytics migration, and audited Viking Cruises’s measurement.
From measurement to infrastructure
Subscription analytics at TV4, pricing at PuppySpot, and customer economics at NVA. Built Quality Analytics’ attribution platform on Google Cloud.
The owner’s perspective
P&L, finance, and delivery at Quality Analytics. Strategy and implementation for owners and operators, with AI as a daily building tool.
Quality Analytics
The company I founded.
The product I built.
Quality Analytics began as the independent consulting practice behind attribution, analytics, and business modeling work for more than 100 brands. The software grew from that work: a TV and radio attribution platform that connects media postlogs with existing website and call-center response data.
See the Quality Analytics pageWhat it shows
- 01 / BUILDER
Product from scratch.
Model, product, engineering direction, cloud architecture, delivery, and finance.
- 02 / OWNER
Business judgment included.
P&L responsibility, customer fit, operating cost, and sales reality shaped the system.
- 03 / OFFER
Useful for advertisers.
National and local TV and radio measurement using data many teams already collect.
Education
UCLA
B.A., Economics · 2006
Cerritos College
A.A., Business Administration · 2004
Tools of the work
Business first.
Technically fluent.
SQL, Python, Google Cloud, BigQuery, APIs, analytics platforms, and AI development tools. Chosen for what the problem needs.
Full experience on LinkedInA question is a good place to start
What’s not working?
Let’s work on itThe numbers, the process, or the system behind them. Tell me where you’re stuck.