Selected work
The question.
The work. The result.
Enterprise measurement, subscription economics, and the infrastructure that connects them. Eight engagements from twenty years of hands-on work.
Sixty sites. One view of sales.
An enterprise migration that connected the measurement infrastructure to the commercial picture.
From fragmented tracking to customer economics.
A shared data foundation for a portfolio of more than 60 pet-care brands.
The economics behind a subscription business.
Pricing, acquisition targets, and three-year lifetime value forecasts for an executive team.
Two businesses. A shared picture of performance.
The first unified concert reporting system joining Live Nation and Ticketmaster transaction data.
Connecting the subscription journey to the payment.
Measurement, retention, and funnel analysis across more than 20 video platforms.
Making offline media part of the measurement.
Custom attribution models for national television and radio campaigns.
A pricing decision, backed by behavioral data.
SQL-based pricing models with revenue forecasts to support each change.
A clearer foundation for a global booking business.
An enterprise Google Analytics audit and a rebuild of the tagging behind it.
Selected engagements shown here sit within a longer career, including site-selection analysis at Tesco and advertising-revenue forecasting at Edmunds.
See the career arcA company I founded. A product I built.
Quality Analytics
From an attribution question to a software business.
I built the TV and radio attribution platform, led its engineering, and owned its P&L. The work connects the economics, the measurement, and the system that delivers the answer.
Explore the product & the storyTELEVISION · RADIO
DATA → MEASUREMENT → DECISIONS
A question is a good place to start
What’s not working?
Let’s work on itThe numbers, the process, or the system behind them. Tell me where you’re stuck.