Jorge GarciaMarketing & Web Analytics

Selected work

The question.
The work. The result.

Enterprise measurement, subscription economics, and the infrastructure that connects them. Eight roles from nineteen years of hands-on work.

Showing 8 case studies

01 / Measurement
60brand websites
60 brand sitesOne measurement structureUnified sales reporting
Ticketmaster

Sixty sites. One view of sales.

Role: Lead Google Analytics Architect, contract, Jun 2015–Dec 2016

An enterprise migration that connected the measurement infrastructure to the commercial picture.

02 / Data systems
1,000+ → 3tracking containers
Digital + CRM + POSShared data warehouseCLTV & retention
NVA Pet Resorts

From fragmented tracking to customer economics.

Role: Analytics lead, in-house, 2021

A shared data foundation for a portfolio of more than 60 pet-care brands.

03 / Strategy
3 yearslifetime value forecast horizon
Subscriber behaviorLTV & acquisition economicsPricing & channel decisions
Jdate / ChristianMingle

The economics behind a subscription business.

Role: Analytics lead reporting to the CFO, in-house, 2010–2013

Pricing, acquisition targets, and three-year lifetime value forecasts for an executive team.

04 / Data systems
60+national tours in one year
Live Nation + TicketmasterIntegrated transaction reportingNational tour performance
Live Nation

Two businesses. A shared picture of performance.

Role: Independent analyst, embedded contract, 2014–2015

The first unified concert reporting system joining Live Nation and Ticketmaster transaction data.

05 / Measurement
20+subscription video platforms
Registration & product eventsStripe transactionsConversion & retention
TV4 Entertainment

Connecting the subscription journey to the payment.

Role: Analytics and reporting owner, embedded contract, 2016–2018

Measurement, retention, and funnel analysis across more than 20 video platforms.

06 / Measurement
15+national TV & radio campaigns
Broadcast + online + client dataCustom attribution modelsCampaign analysis
Convertro

Making offline media part of the measurement.

Role: TV attribution data scientist, in-house, 2013–2014

Custom attribution models for national television and radio campaigns.

07 / Strategy
Pricingmodels connected to revenue
Behavioral dataSQL pricing modelsPrice & revenue decisions
PuppySpot

A pricing decision, backed by behavioral data.

Role: Pricing and analytics, contract, 2019–2020

SQL-based pricing models with revenue forecasts to support each change.

08 / Measurement
Enterpriseanalytics audit & implementation
Enterprise analytics auditTagging restructureReliable measurement
Viking Cruises

A clearer foundation for a global booking business.

Role: Google Analytics auditor and implementer, embedded contract, 2017

An enterprise Google Analytics audit and a rebuild of the tagging behind it.

The roles shown here sit within a longer career, including site-selection analysis at Tesco and advertising-revenue forecasting at Edmunds.

See the career arc

Case study / Founder & builder

Quality Analytics (2021–2026)

Founded and built a TV & radio attribution platform; served 100+ brands.

I built the platform, led its engineering, and owned its P&L. The work connected the economics, the measurement, and the system that delivered the answer.

Read the case study
QA.

TELEVISION · RADIO
DATA → MEASUREMENT → DECISIONS

Get in touch

Currently seeking a full-time analytics or measurement role.

Get in touch

Based in Las Vegas; open to Southern California.