Founder & builder / Quality Analytics
I built the system.
And the business around it.
Quality Analytics is the independent practice I founded in 2014 and the TV and radio attribution product I built from that work.
Measured against the baseline.
The question behind the product
What happened
after the ad aired?
A media schedule tells you what ran. A business needs to understand the response.
Quality Analytics connects airings with patterns in website and call-center activity to estimate response. It helps advertisers compare placements and decide where to look next.
Product workflow / conceptual view
- 01 / INPUTS
The airing. The response.
Media postlogs + website or call-center data
- 02 / MEASUREMENT
Connect the evidence.
Spot-level analysis across time and geography
- 03 / DECISIONS
Compare the schedule.
Networks, dayparts, creatives, and markets
A diagram of the workflow, not a client dashboard.
The product today
Offline media.
Measurable response.
Connect existing data.
Native GA4 integration and media postlog uploads bring the campaign and its response together without adding a new tracking pixel.
Look across placements.
National and local TV and radio measurement helps teams compare the parts of a schedule.
Revisit past campaigns.
Historical analysis uses data already collected to examine previous media activity.
My part in it
From the model
to the operating business.
The consulting practice has served 100+ brands. The software grew out of that work.
Build the practice.
Founded Quality Analytics and led the consulting work that financed the product: attribution, enterprise measurement, and business analysis.
Ship the platform.
Designed and built the proprietary attribution product with a small engineering team on Google Cloud, including Compute Engine, Cloud Functions, App Engine, and BigQuery.
Own the operation.
Took responsibility for P&L, finance, sales, and delivery. The product had to make economic sense as well as technical sense.
Keep building.
Continue leading the software business and its small team. Product decisions stay connected to the customer question and the cost of delivering the answer.
For advertisers & agencies
Want this for
your campaigns?
Tell me what media you run, what response you need to measure, and what data you already collect. We can look at whether Quality Analytics fits and walk through the product.
Ask me about Quality AnalyticsExplore further
See the product.
Talk to its builder.
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