100+ brands
Served through Quality Analytics.
Case study / Founder & builder
Quality Analytics
(2021–2026)
Quality Analytics was a TV and radio attribution platform that I founded and built. It measured the response to broadcast media for more than 100 brands and carried out more than 20 GA4 migrations.
I stepped back from day-to-day operations in August 2026; the business continues at a maintenance footprint.
SPOT-LEVEL LIFTFIG. 06
Airings, response, and lift.
Measured against the baseline.
Measured against the baseline.
The question behind the platform
What happened
after the ad aired?
A media schedule showed what ran. The business needed to understand the response.
The platform connected airings with patterns in website and call-center activity to estimate lift, so advertisers could compare networks, dayparts, creatives, and markets.
Platform workflow / conceptual view
- 01 / INPUTS
The airing. The response.
Media postlogs + website or call-center data
- 02 / MEASUREMENT
Connected the evidence.
Spot-level attribution and lift modeling
- 03 / DECISIONS
Compared the schedule.
Networks, dayparts, creatives, and markets
A diagram of the workflow, not a client dashboard.
What I built
From the model
to the reporting.
01
Google Cloud and BigQuery.
Built the data platform on Google Cloud, with BigQuery as the warehouse behind the measurement.
02
Attribution and lift modeling.
Developed the models that separated the response to an airing from the expected baseline.
03
Looker and Power BI reporting.
Delivered results through reporting that teams could use to compare the parts of a schedule.
What it achieved
The results.
20+ GA4 migrations
Carried out from legacy analytics setups.
Get in touch
Currently seeking a full-time analytics or measurement role.
Get in touchBased in Las Vegas; open to Southern California.